Gamification can be seen as the art of engaging users on some specific goal. These goals range from a simple fuel meter that allows the driver to know his cheapest rides, to complex software tools, used to engage students in their education process, or to motivate company collaborators achieving the organization goals. In the last few years, gamification is being used everywhere, reinforcing user’s attitudes which, in turn, generate positive results in a specific process. Despite its apparent plethora of benefits, the unbalanced use of its main mechanics can end up in catastrophic results for a company or institution. At the same time, gamification is currently seen as the savior for all problems, but there is a lack of knowledge of what it is, leading to its unregulated and ad hoc use without any prior planning. The main goal of this workshop is to share, discuss and evaluate different approaches and issues faced in integrating games into empresarial and education contexts, and what tools are available or being developed for supporting this methodology. This workshop will be targeted not just to the technologic support of gamification, but also on its methodologies and psychological studies. It will be valuable for practitioners, researchers and teachers.

TOPICS

List of topics of interest, but are not limited to :

•  AI, ML and Chatbots for Gamification

• Application of software-based gamification to novel areas

• Applied Gamification (in Human Resources, Marketing, Health, Education and other

• domains)

• Best practices for Gamification UI standardization

• Big data and gamification

• Educational Computer Games

• Game data standardization and interoperability

• Game Design Principles, mechanics and elements

• Gamification within the industry

• New concepts and techniques in gamification design and development

• Open-source gamification tools and libraries

• Organizational issues when implementing gamification

• Player behaviour modelling

• Reports on development and evaluation of innovative gamified software

• Strategies to implement Gamification in LMSion within the industry